case study
Maersk
building a lightning-fast multilingual platform with Smartling and Storyblok
how Twill accelerated global content
visit client websiteDiscover how Maersk’s digital freight platform Twill transformed their global marketing efforts by migrating to Storyblok. Learn how multilingual publishing, Smartling integration, and performance optimization — even inside China’s Great Firewall — helped their team reduce content delivery time from weeks to days.
the challenge
delivering global performance and scalable content workflows
Twill needed a modern CMS solution to support rapid content rollout across multiple languages and regions. Key requirements included Smartling integration for professional translation outsourcing and high performance—even inside the Great Firewall of China.
China-ready website performance
Performance optimization ensured reliable user experience behind the Great Firewall.
translation outsourced via Smartling
Seamless integration with Smartling enabled rapid localization across multiple markets.
multilingual setup for marketing
Empowered marketing teams to scale content across languages efficiently.
the solution
scalable Storyblok platform
We designed a custom setup in Storyblok that accelerated content creation and simplified localization. By tightly integrating with Smartling and deploying via a globally optimized CDN, the new platform ensured fast performance even within mainland China. Content teams could create, edit, and publish across locales with ease.
firewall-optimized global delivery
Our CDN deployment ensured performance across all global regions.
smart multilingual workflows
Storyblok and Smartling integration made localization fast and seamless.
CMS blocks for rapid content
Modular design enabled fast page creation and consistent structure.
the results
from weeks to days
Content publishing timelines improved dramatically. What previously took weeks to launch could now be published in days. The new platform empowered marketing teams with intuitive tools and global readiness.
speedy go-to-market process
Reduced publishing time from weeks to days.
self-sufficient content teams
Content managers could work independently with greater agility.
global-ready infrastructure
Built-in scalability and multilingual capabilities for international operations.
Curious to see what we’ve built together?
visit client websiteclient feedback: trusted expertise in action
Digital Experience Manager
Twill (Maersk)
“With the new setup, our global marketing teams can publish faster and with more confidence. The flexibility and performance are unmatched.”
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