Enterprise, Websites
case study
Helping Maersk publish globally in days instead of weeks
Maersk / Twill
- WebsitesHelping Maersk publish globally in days instead of weeks
Helping Maersk publish globally in days instead of weeks
visit client websiteMaersk operates across dozens of markets and languages, and getting content live in every region used to take weeks — slowed down by translation processes, regional restrictions, and content teams who depended on developers for every update.Falley rebuilt the website so content teams around the world could publish independently, in their own language, in days rather than weeks — including in markets with strict local requirements, like China.The result is a website that keeps pace with a genuinely global business.
the challenge
Publishing content across dozens of markets, fast
Maersk needed its website to perform reliably everywhere it does business, including in markets like China with stricter local access requirements. Translating and publishing content for every region was slow and relied heavily on outside processes, and local marketing teams had limited ability to publish content themselves.
Reliable performance everywhere
The site needed to work well in every market Maersk operates in, including regions with stricter access requirements.
Slow translation process
Getting content translated and approved for every market took significant time.
Many languages, one website
Marketing teams across regions all needed to publish in their own language from the same platform.
What we built
One platform, publishing in every market
Falley rebuilt the website to perform reliably worldwide, including in markets with stricter access requirements, and built a smarter translation workflow so content can move from draft to published, in the right language, far faster than before.
Built for global performance
The site is optimised to load reliably in every market Maersk serves.
Faster translation workflows
A smarter process gets content translated and approved in a fraction of the time.
3. Publish content in minutes — Reusable content blocks let teams build and update pages quickly, without needing a developer.
The impact
From weeks to days, across every market
Maersk's content teams can now publish new pages and updates across markets in days instead of weeks, working independently in their own language. The platform is built to support Maersk's global operations as they continue to grow.
Weeks to days
Publishing timelines dropped from weeks to days across markets.
Independent content teams
Regional teams can now publish and update content without relying on developers.
Ready for global scale
The platform is built to support Maersk's operations as they continue to expand.
client feedback: trusted expertise in action
Digital Experience Manager
Twill (Maersk)
“With the new setup, our global marketing teams can publish faster and with more confidence. The flexibility and performance are unmatched.”
Built with
This website is built using modern, reliable technologies, including Storyblok and Smartling, and other tools that power its performance, scalability, and seamless user experience.
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