case study
Christ for all Nations
Launching a global ministry training hub to empower a new generation of leaders
Equipping world changers with clarity, access & calling
Visit WebsiteChrist for All Nations School of Ministry (CfaN SOM) is the academic arm of the global evangelistic ministry, offering immersive training for individuals called to leadership, missions, and revival. Falley was tasked with translating CfaN’s rich heritage and ambitious vision into a digital experience that empowers prospective students to explore the school, understand its curriculum, and begin their journey with confidence.
the challenge
Turning global vision into clear pathways for student enrollment
CfaN SOM required a website that could serve multiple audiences: prospective students, international applicants, academic partners, and ministry supporters. The site had to clearly explain program structure, faculty, housing, financial & scholarship options, and the application steps—all while reflecting the institution’s spiritual identity and heritage. The previous web presence lacked organization, clarity, and conversion focus. The challenge was to design a structure that guides visitors to apply, request more info, or explore program details without friction.
multi-audience clarity
Different visitor types (local, international, partners) each needed intuitive paths.
application journeys
Making enrollment steps, requirements, and visa guidance transparent.
heritage + innovation balance
Communicating spiritual depth and legacy while feeling fresh and credible.
the solution
A conversion-focused, content-rich site built for enrollment and clarity
Falley designed and launched a streamlined WordPress site to present CfaN SOM’s offerings, faculty, curriculum, housing, and application process in a clear, attractive format. The architecture guides users through program exploration to enrollment steps. Each program (e.g. 3-month, 1-year, 2-year) is clearly displayed. International applicants see visa and cost information seamlessly. We prioritized conversion elements—“Apply Now,” “Request Info,” and step-by-step guides—to reduce friction. The design also reflects CfaN’s spiritual mission through emotive visuals, storytelling, and a consistent visual identity.
modular program presentation
Each training track has its own module with curriculum, faculty, and outcomes.
application & visa clarity
Embedded instructions, downloadable guides, and steps for international students.
strategic calls-to-action
“Apply Now” and “Get Info” prompts placed at key decision points.
the results
Increased student applications and global reach through conversion-driven clarity
After launching the new site, CfaN SOM observed a smoother application process with fewer drop-offs. Prospective students report the application and visa pages helped clarify next steps. The website’s structure improved visitor engagement and reduced friction in inquiry → enrollment conversion. The enhanced clarity and storytelling also reinforced the institution’s credibility among international users.
higher application submissions
More completed applications, especially from international students.
reduced bounce & drop-off
Fewer visitors abandoning the site mid-flow.
stronger global visibility
Increased traffic from mission-minded audiences worldwide.
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